Our Vision and Mission
Our Vision: To Become the Oat Brand in Every Home
At 3Bears, we believe that oats are more than just a breakfast staple—they are a key to a happier, balanced life. Our vision is simple yet ambitious: To become the oat brand in every home. We envision a world where our deliciousoat products are an integral part of every kitchen, bringing joy and well-being to families everywhere.
Our Mission: We Create Tasty Oat Products for a Better Life
Every day, we work passionately towards our mission: We create tasty oat products for a better life. This mission drives us to innovate, craft, and deliver oat products that not only taste incredible but also contribute to a balanced lifestyle.
The story of our founders
Our journey began with a dream and a fairy tale. 3Bears was founded by Caroline and Tim, a German-British couple. 3Bears was inspired by their shared love of whole foods and the magical fairy tale of Goldilocks and the three bears. Just as Goldilocks found the perfect porridge, Caroline and Tim wanted to create oat products that were "just right" - delicious, without processed sugar and suitable for every taste.
Their passion for quality and their different backgrounds shaped the creation of 3Bears. Caroline's German roots placed an emphasis on quality ingredients and traditional recipes, while Tim's British influence naturally brought porridge expertise. Together they have created a brand that reflects their commitment to excellent quality and their belief in the simple enjoyment of a perfect bowl of porridge.
Our Five Guiding Principles
Our vision and mission are shaped by five core principles that guide everything we do:
1. Oat Obsession
We are truly obsessed with oats. From the way we source the finest ingredients to the innovative recipes we create, our dedication to oats drives us to constantly improve and deliver the best products. We believe that this passion is what sets us apart and ensures that every bowl of 3Bears oats is exceptional.
2. We Act
At 3Bears, we believe in taking action. We don't just talk about our values; we live them every day. Whether it’s through our commitment to quality, our focus on sustainability, or our efforts to make a positive impact on our community, we act with purpose and determination to achieve our vision.
3. Enjoy the Ride
We understand that the journey is just as important as the destination. At 3Bears, we embrace every step of our journey with enthusiasm and a sense of fun. We believe that enjoying the ride makes our work more fulfilling and inspires us to share that joy with our customers through our delicious oat products.
4. We Care
We care deeply about our customers, our products, and our impact on the world. Our commitment to care means prioritizing the health and satisfaction of our customers, ensuring the highest standards in our products, and actively working towards a more sustainable future.
5. Everyone Matters
We believe that every individual, whether within our team or among our customers, is important. We value diverse perspectives and strive to create an inclusive environment where everyone feels valued and heard. Our belief in "Everyone Matters" guides us in building a supportive community around our brand.
Creating a Better Life
We’re not just about making breakfast; we’re about making a difference. By choosing 3Bears, you’re choosing products that support your well-being and contribute to a better, more balanced life. Our vision is to be a part of every home, offering products that make it easy to enjoy tasty meals.
Join Us on Our Journey
We invite you to be part of our journey towards making 3Bears a household name. Explore our range of delicious oat products and discover how we’re making breakfast better, one bowl at a time. Together, we can create a world where healthy, tasty oats are a cherished part of every home.
Thank you for choosing 3Bears. Here’s to a better life with oats!
