
2015:
The idea and the business plan are created.
We develop the first samples and conduct tastings. All at home in the kitchen.

And bear masks and samples are also allowed to travel.

Our first photo shoot in the garden
2015:
The idea and the business plan are created.
We develop the first samples and conduct tastings. All at home in the kitchen.
And bear masks and samples are also allowed to travel.
Our first photo shoot in the garden




2016:
In May 2016, we launched our online shop and delighted our first customers, such as Dallmayr and Sport Schuster.
Our founders Caroline and Tim tour all over Germany, from trade fair to trade fair.

We are moving into our first office.

The first packs!
2016:
In May 2016, we launched our online shop and delighted our first customers, such as Dallmayr and Sport Schuster.
Our founders Caroline and Tim tour all over Germany, from trade fair to trade fair.
We are moving into our first office.
The first packs!




2017:
Big appearance on “The Lion's Den.” Frank Thelen and Judith Williams join the cast.
2017:
Big appearance on “The Lion's Den.” Frank Thelen and Judith Williams join the cast.


2018:
Founder Caroline writes bestselling cookbooks and baking books about oats.
2018:
Founder Caroline writes bestselling cookbooks and baking books about oats.


2019:
Fine cocoa porridge – now a bestseller – is added to the range.
And our warehouse keeps growing.
Discover now2019:
Fine cocoa porridge – now a bestseller – is added to the range.
And our warehouse keeps growing.
Discover now

2020:
We're developing the concept for our square oat bars: Pocket Porridge. Porridge to go.
Discover now2020:
We're developing the concept for our square oat bars: Pocket Porridge. Porridge to go.
Discover now

2022:
We're becoming a B Corp!
2022:
We're becoming a B Corp!



We're launching Sarah Harrison's own granola edition!
Discover granolas now
And a separate kids line with Bluey!
To the Bluey RangeWe're launching Sarah Harrison's own granola edition!
Discover granolas nowAnd a separate kids line with Bluey!
To the Bluey Range



2024:
Harry Kane joins the company as a shareholder and brand ambassador !
2024:
Harry Kane joins the company as a shareholder and brand ambassador !


2025:
We are launching a major retail product outside of Germany for the first time: Brand new at market leader Albert Hejin in the Netherlands.
2025:
We are launching a major retail product outside of Germany for the first time: Brand new at market leader Albert Hejin in the Netherlands.

How did the idea for 3Bears come about?
Back then, we were already convinced that porridge was one of the best ideas for a healthy and delicious breakfast - but unfortunately we couldn't find anything good on the market. All products were either full to the brim with industrial sugar or, in the best case scenario, tasted like nothing. That's why we started making our own porridge.
Producers we approached at the time couldn't understand why we wanted to get involved in the recipes. The big brands usually stay out of it. We were told back then: “So much fruit? Without added sugar? That makes no sense. That doesn't pay off. That's crazy. Nobody does that.”
We did it anyway. Why?
Because we first think about quality and taste - and then how much it costs. We don't want to question any ingredient if we want to keep it in our porridge because it tastes better. And we don't use refined sugar like so many people do - just because it's so cheap.
We like to work with people who share our self-image, believe in our ideas and whom we trust. Like our miller from the Black Forest. What a guy! He is the third generation to run his family's mill, always has an open ear for us and is fully committed.
So our approach is still the same. We make porridge the way we like it best. And we love good porridge!
We want to make our friends, families and children proud of what we do and want them to be fans of our products. We pay attention to our planet and do a lot to keep our impact as small as possible. How? With a sense of responsibility, quality and taste, without any frills or processed sugar – we are sweet enough!
We are the only company that only produces porridge-related products.
We are the porridge company – and we want to be the best in the world!
Our porridge tastes good and is full of good ingredients. It gives your body important nutrients and the power it needs so that you feel good and can experience a lot.
The name "3Bears"
The name "3Bears" has its roots in a 19th century British fairy tale - Goldilocks and the Three Bears . All children in Britain know and love the story of the bear family and the little girl.
Once upon a time there was a family of three bears who lived in a hut deep in the forest. One morning the mama bear cooked porridge for breakfast. But the porridge was still too hot to eat. So the three bears went for a walk in the forest. While they were away, a little girl who was lost in the woods came across the bear hut. Her name was Goldilocks. Curious, she knocked on the door, but no one answered. So she walked in and saw three bowls of warm porridge on the kitchen table. She tried the first porridge. "Too sweet!" she cried loudly. She tasted the second bowl. "Too mushy!" she complained. Then she tried the third bowl. "Exactly right," she murmured with a smile and ate it all.
In keeping with this little story that many British children, including our founder Tim, grew up with, our goal has become to create a porridge that is just right. For Goldilocks, the three bears and for you.