With three varieties and a Facebook post
1. Warehouse delivery to a trading partner
October: Caro and Tim in "The Lion's Den" (DHDL)
November: 1. DHDL Recap
You can find out all the details about " The Lion's Den " here: 3Bears and The Lion's Den
3Bears is available in over 3,500 stores.
The 3Bears team travels to Scotland, where Caro takes part in the official Porridge World Championship
Two more recaps at DHDL
How good are these oat bars?!
Product launches of the Overnight Oats To-go cups, 3Bears organic oat drink, thermal cups , winter magic and advent calendar
October: 3rd recap at DHDL, exactly 3 years after our pitch
From now on there are two Advent calendars
We are so proud because from now on we are a certified B-Corporation .
Summertime = Overnight Oats time. Just in time we present 3 Overnight Oats varieties and the second special edition of our Overnight Oats glass designed by Gabe.
We are launching our first co-creation. Together with star influencer Sarah Harrison, granola is now available at 3Bears and in stores such as dm Austria and REWE. You can find all the information about the co-creation here: 3Bears X Sarah Harrison .
March: 3Bears founder Tim tries to set the world record as the fastest runner in a bear costume at the Bienwald Marathon - another DHDL recap
New Product Alert: The Pocket Porridge oat bar is now available in the Three Nuts variety. The Overnight Oats Iced Coffee and Banana Split are also available.
New Guiding Principles & Mission:
Become the oat brand in every home!
Learn more about our vision and mission here .
3Bears x Botanista: The first pop-up café in the heart of Munich takes place.
Nut butters and oat pancakes are now also part of the range. Two new types of granola complement the portfolio.
Welcome to the team: We are particularly proud to welcome professional footballer Harry Kane as our brand ambassador and shareholder.
Here you can find out everything about our latest partnership: 3Bears X Harry Kane
How did the idea for 3Bears come about?
Back then, we were already convinced that porridge was one of the best ideas for a healthy and delicious breakfast - but unfortunately we couldn't find anything good on the market. All products were either full to the brim with industrial sugar or, in the best case scenario, tasted like nothing. That's why we started making our own porridge.
Producers we approached at the time couldn't understand why we wanted to get involved in the recipes. The big brands usually stay out of it. We were told back then: “So much fruit? Without added sugar? That makes no sense. That doesn't pay off. That's crazy. Nobody does that.”
We did it anyway. Why?
Because we first think about quality and taste - and then how much it costs. We don't want to question any ingredient if we want to keep it in our porridge because it tastes better. And we don't use refined sugar like so many people do - just because it's so cheap.
We like to work with people who share our self-image, believe in our ideas and whom we trust. Like our miller from the Black Forest. What a guy! He is the third generation to run his family's mill, always has an open ear for us and is fully committed.
So our approach is still the same. We make porridge the way we like it best. And we love good porridge!
We want to make our friends, families and children proud of what we do and want them to be fans of our products. We pay attention to our planet and do a lot to keep our impact as small as possible. How? With a sense of responsibility, quality and taste, without any frills or processed sugar – we are sweet enough!
We are the only company that only produces porridge-related products.
We are the porridge company – and we want to be the best in the world!
Our porridge tastes good and is full of good ingredients. It gives your body important nutrients and the power it needs so that you feel good and can experience a lot.
The name "3Bears"
The name "3Bears" has its roots in a 19th century British fairy tale - Goldilocks and the Three Bears . All children in Britain know and love the story of the bear family and the little girl.
Once upon a time there was a family of three bears who lived in a hut deep in the forest. One morning the mama bear cooked porridge for breakfast. But the porridge was still too hot to eat. So the three bears went for a walk in the forest. While they were away, a little girl who was lost in the woods came across the bear hut. Her name was Goldilocks. Curious, she knocked on the door, but no one answered. So she walked in and saw three bowls of warm porridge on the kitchen table. She tried the first porridge. "Too sweet!" she cried loudly. She tasted the second bowl. "Too mushy!" she complained. Then she tried the third bowl. "Exactly right," she murmured with a smile and ate it all.
In keeping with this little story that many British children, including our founder Tim, grew up with, our goal has become to create a porridge that is just right. For Goldilocks, the three bears and for you.
